
Tom Brady, 47, was photographed shopping in Milan with his children and skiing in Switzerland, keeping his global profile high ahead of the 2026 Winter Games. Betting impact: unlikely to move NFL futures, but expect increased interest in novelty/celebrity prop markets and Olympic-related publicity props for sportsbooks.
Tom Brady Spotted in Milan: Family Trip Keeps Spotlight Bright
Tom Brady, 47, was seen shopping in Milan’s luxury district with his children as part of a European trip that included skiing in Switzerland. The former NFL quarterback spent time in the city with son Benjamin, 16, and daughter Vivian, 13, while son Jack, 18, was celebrated separately in recent social posts.

Scenes from Milan and the Slopes
Witnesses reported the trio visiting high-end boutiques and walking back toward their hotel, a low-key outing that nonetheless attracted attention because of Brady’s stature in sport. The ski sessions in Switzerland continued family-centered activity and reinforced a narrative of a retired superstar enjoying life beyond the NFL.
Off-Field Life Replaces Offseason Training
With retirement after the 2022 season, Brady’s offseason priorities have shifted from rigorous training to public appearances, family time and international events. He remains visible in global sports circles, balancing family life with promotional commitments and media duties.
Broadcasting Role and Global Reach
Brady has maintained a high media profile since leaving the field and reportedly signed a long-term broadcasting deal that positions him as a leading analyst. That platform keeps him relevant to audiences worldwide and ties him into promotional activities ahead of major events such as the 2026 Winter Olympics.
Relationship Rumors and Media Attention
Speculation around Brady’s personal life has continued, with his recent association with influencer Alix Earle drawing extra attention. Neither party has publicly confirmed a romantic relationship. Such high-profile associations tend to amplify public interest and media coverage of celebrity movements.
What This Means for Sports Betting
Brady’s Milan trip and steady public presence are unlikely to affect core NFL lines or futures relating to team performance. However, bookmakers often open novelty and celebrity prop markets tied to public figures and major events. Expect increased wagering interest around media-appearance props and Olympics-related novelty markets as celebrity visibility rises.
Looking Ahead: Olympics and Returning to the U.S.
Brady’s European appearances coincide with promotional buildup to the 2026 Winter Games, and his involvement could continue into the Olympic cycle.
He is expected to return to the U.S. ahead of the next NFL season when broadcasting responsibilities resume, but international appearances and promotional engagements will likely remain part of his post-playing profile.
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