Jurgen Klopp, now Red Bull Global Head of Soccer, rang the bell at the 2026 Winter Olympics men’s biathlon relay as France took gold. Betting angle: Klopp’s high-profile Olympic cameo could boost public interest and media-driven betting on biathlon markets and related props, potentially inflating early odds and increasing volume on medal and market-exposure wagers.
Klopp’s Olympic Cameo: From Anfield to the Biathlon Track
Jurgen Klopp, the former Liverpool manager turned Red Bull Global Head of Soccer, made a surprise appearance at the 2026 Winter Olympics where he rang the bell ahead of the final lap of the men’s biathlon relay. France claimed gold, Norway took silver and Sweden secured bronze as Klopp watched the finish.
From Liverpool Departure to Red Bull Role
Klopp left Liverpool at the end of the 2023/24 season and later accepted a global role with Red Bull in football. Despite stepping back from day-to-day management, he has repeatedly been linked with a return to elite club football, with Real Madrid mentioned among possible destinations after Xabi Alonso’s exit. Reports surfaced that Chelsea and Manchester United made enquiries about his availability; both clubs denied approaches.
A Lifelong Passion for Winter Endurance Sports
A native of Germany’s Black Forest, Klopp has long admired endurance events and biathlon in particular. He has called biathlon “exciting” and has previously filmed a documentary with biathlon great Ole Einar Bjorndalen, whom he described as an icon of the sport.
Klopp’s comment on winter sports: "I'm a fan of everything. I love all alpine skiing, I love all cross-country skiing disciplines, I love biathlon... I was even asked if I would like to ring the bell before the last lap. My first question was: What is that? We will be there; it's my first live race."
Captured on Broadcast Cameras
Klopp’s bell-ringing was shown on live broadcast cameras during the relay, underscoring his profile beyond football and highlighting his role as a spectator and ambassador for winter sports.
Betting Implications and Market Impact
Klopp’s visible engagement with the Winter Olympics and biathlon could drive casual interest and media attention toward the sport.
For punters, that may mean increased public money on high-profile events and medal markets, shorter early odds on popular nations or athletes, and more action on novelty and prop markets tied to celebrity involvement.
Sharp bettors should watch for line movement driven by publicity and avoid overpaying on markets likely to attract a public-betting surge.
Liverpool icon Jurgen Klopp has been spotted at the 2026 Winter Olympics after confirming he would have a big role to play for one event
Mirror
