LA28 will sell 1 million tickets at $28 (£20) via a random draw open until March 18, likely boosting global attendance and Team GB turnout. Punters should note larger, vocal crowds can influence performance in athletics, cycling and team sports — bookmakers may shorten odds on Team GB medal markets and select head-to-heads as demand rises.
LA 2028 unveils mass $28 ticket allocation as registration opens
Registration for LA 2028 tickets opened at 15:00 UK time, launching a random draw that will allocate one million $28 (£20) tickets. Organisers say the move is designed to make the Olympics Games affordable and inclusive, with about one-third of tickets priced under $100 (£74.41).
How the random draw works
Fans can register for the draw until March 18; there is no advantage to registering early. Successful registrants will receive an email notifying them of a time slot in April to attempt purchases. The first sales window runs from April 9-19. A scheduled time slot does not guarantee that tickets will still be available when the slot opens.
Prices, availability and ceremonies
One million tickets will be priced at $28, with roughly one-third of all tickets costing less than $100. Admission for the opening and closing ceremonies will be included among available tickets. LA organisers emphasise affordability as a core aim to attract global sports fans.
Venues, legacy and logistics
Los Angeles will capitalise on existing facilities to minimise new construction and environmental impact. The LA Memorial Coliseum—site of the ceremonial cauldron lighting and a venue for track and field—will co-host the opening ceremony. LA previously staged the Olympics in 1932 and 1984; 2028 will be the first US Games since Atlanta 1996. Some events, including canoeing and softball, will take place in Oklahoma.
Leadership message
LA28 chair Casey Wasserman said the Games “belong to everyone” and stressed affordability and inclusion. LA28 chief Allison Katz‑Mayfield described the random draw as the fairest way to ensure broad access and equal opportunity for all registrants.
Implications for fans, Team GB and bettors
The low-ticket pricing and large allocation are likely to increase international and British attendance, building stronger crowd support for Team GB across key sports such as athletics and cycling. For bettors, amplified home or travelling-fan presence can shift market sentiment — expect possible shortening of odds in medal markets and matchups where crowd influence is a known factor.
Key dates and takeaways
Registration deadline: March 18. First purchase window: April 9–19. Price headline: 1,000,000 tickets at $28 (£20); ~1/3 of tickets under $100. Plan: Use existing venues to limit new construction; LA Memorial Coliseum to play a central role.
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The LA prices are a welcome boost to Team GB fans. We were the second best supported team behind France at Paris 2024, with more than 1m tickets sold to 500,000 UK addresses.
Mirror
