Post Malone, a lifelong Cowboys fan who moved to the Dallas area at age nine after his father joined the franchise, is a visible AT&T Stadium presence and 2024 halftime performer. For bettors, his star power may increase public money on Cowboys futures and game/player props (notably kicker Brandon Aubrey), potentially nudging lines toward Dallas and inflating popular prop markets.
Post Malone’s deep-rooted Cowboys connection
Post Malone publicly identifies as a lifelong Dallas Cowboys fan, a bond that dates to his childhood move to the Dallas suburbs. Though born in Syracuse, New York, he grew up in the Grapevine area and embraced the Cowboys culture that surrounds AT&T Stadium.
Family ties and early life in Grapevine
His family relocated to Texas when he was nine after his father, Rich Post, took a role with the Cowboys organization managing concessions. Post Malone attended Grapevine High School and has repeatedly acknowledged his Texas upbringing as central to his fandom.
High-profile stadium moments
In recent years he’s been a visible fixture at Cowboys events, including sideline appearances where he had kicker Brandon Aubrey sign his jersey. He wore an Aubrey jersey while performing at AT&T Stadium and has publicly cheered on the team at home-game events.
Tattoo wager and fan devotion
Known for his many tattoos, Post Malone does not have a Cowboys tattoo. He once joked with franchise legend Michael Irvin that he would get Irvin’s No. 88 tattooed on his forehead if Dallas won the Super Bowl — a testament to his passion, even if the wager remains unfulfilled.
What the attention means for the Cowboys and bettors
A celebrity of Post Malone’s stature amplifies the Cowboys’ national visibility, which often translates into heavier public betting on the team in near-term games and futures. Expect increased wager volume on Cowboys-related markets and player props (kicker attempts/success, game winner, MVP chatter). Smart bettors should monitor line movement and separate public-driven shifts from analytical value when placing bets.
Post Malone's road to the Cowboys' Thanksgiving halftime show is rooted in his fandom.
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